My work

I could write clever little snippets about how great my writing is all day, but I’m sure you’d rather read it for yourself. Fair enough! Below, you’ll find a number of my favourite projects from recent years.

After the great resignation, many are asking themselves “what’s next?” [Blog post]

For the Dropbox Work in Progress blog, I interviewed a number of people who, after quitting their jobs, were now asking themselves some of life’s bigger, more unwieldy questions. Together, they paint a compelling picture of the future of work.

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How Chantel Dooley of Dazzle Pools found a partner in success with Skimmer [Customer story]

In 2024, I was asked to write five customer stories for Skimmer, an app that helps pool service owners run and grow their businesses. I spoke to five founders and leaders in the pool service space who were as unique as they were inspiring. This is one of those stories.

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In 2025, I got to take on a brand new challenge. Mark Nichols had already started to write a fantastic eBook, but he needed help getting it over the finish line. My involvement was a mix of editing and ghostwriting to continue his already-excellent narrative. Once published, this eBook spent some time as the top Business Consulting eBook on Amazon. Not bad!

You’re on your own [eBook]

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But don’t take my word for it!

I reached out to Sarah to create five unique customer stories. She was the perfect choice for this project. Sarah quickly found what made each interviewee— and their story— compelling. She wrote relatable, readable, and very human customer stories that highlight our value prop, which we are now able to use across the whole business. Most importantly, she made each of the customers that she interviewed feel at ease. They’re all extremely happy with the way we captured and told their stories and continue to be advocates for the brand.
— Jes Ellacott, Director, Brand and Content, Skimmer
It’s one thing to find a skilled writer who can dig deep on a complex topic and turn it into a compelling story. Sarah does that exceptionally well, and can do so across a variety of industries and verticals. But what sets her apart as a writer and creative partner is how easy she makes that process. She’s a wonderful communicator who grasps new systems and concepts easily. She’s also an expert interviewer who captures people’s original stories and insights while connecting on a human level with the person she’s speaking with.
— Hal Walling, Creative Partner for B2B Brands
Sarah is a talented copywriter. This first sentence might seem expected and overused, but in her case, it’s the most accurate description of her ability. She is a delight to work with, has the ability to quickly digest briefs and produce sound output against them. She asks for clarification when needed and provides up-leveled copy that often goes beyond what’s been asked of her. I will keep her on our freelance roster as long as there’s work for her to do.
— Daniel Reiter, Creative Director