I’m a writer with over 15 years of experience. After getting an honour’s business degree for reasons unknown even to me, I went on to complete a post-grad certificate through Humber’s Advertising Copywriting program.

Since then, I’ve been a conduit for many brand voices as both a copywriter and content marketer. I’ve done a lot of B2C writing (Indigo Books & Music Inc., Loblaw, Shoppers Drug Mart, Joe Fresh), and a lot of B2B writing (Dropbox, Notion, Wealthsimple, Moneris, FreshBooks, and more).

My absolute favourite assignments to get are customer stories and case studies. I love interviewing founders, leaders, and customers about what makes a business special and translating that into an extremely readable story. I also write a lot of blog posts, website copy, and email campaigns (don’t worry, I love doing those too).