I’m a writer with over 15 years of experience. After getting an honour’s business degree for reasons unknown even to me, I went on to complete a post-grad certificate through Humber’s Advertising Copywriting program.

Since then, I’ve been a conduit for many brand voices as both a copywriter and content marketer. I’ve done a lot of B2C writing (Indigo Books & Music Inc., Loblaw, Shoppers Drug Mart, Joe Fresh, and more) and B2B writing (Dropbox, Wealthsimple, Notion, Moneris, FreshBooks, and more).

My absolute favourite assignments to get are customer stories and case studies. I love interviewing founders, leaders, and customers about what makes a business special and translating that into an extremely readable story.

I also write a lot of blog posts, website copy, and email campaigns (don’t worry, I love doing those too).